---

 

The Food & Drink Awards are an annual celebration of the outstanding calibre of food and drink businesses in the Highlands and Islands. Award categories in 2007 included New Product, New Business, Innovation, Health Enhancement, Environment, Entry to a New Market, Best Use of Local Food and Individual Contribution.

 

Caledonian Concepts: full event management service including sponsorship, PR & marketing.

 

---

Our brief was to create and manage a display pavilion in the famous Food Halls of Harrods in London to showcase a range of products from the food & drink, giftware and hospitality sectors from Ross-shire. Entitled 'The Riches of Ross & Cromarty', this successful pilot project featured a total of 20 companies during the week-long exhibition. A major part of the initiative was to develop e-commerce and online trading for companies in Ross-shire; and a web portal and online business directory were created with this in mind.

Caledonian Concepts: Creation of overall concept and brand and marketing strategy; liaison with exhibiting companies; production of marketing materials including online business directory, promotional DVD and website; logistics and staffing.