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Sporting & Outdoor 2010 Events
Previous Events & Projects
To date we have secured sponsorship deals and funding from a wide range of organisations and companies: Baxters Food Group, EventScotland, Highland 2007, HIE Inverness & East Highland, GORE Running Wear, Highland Spring, Lucozade Sport and Scottish Co-operative, the Highland Council, Homecoming Scotland, the Scottish Centre for Healthy Working Lives to mention a few. This unique event took place for the first time in September 2007. 2009 saw the return of the popular event when 200 teams of four took on the Monster team duathlon challenge. Experience the drama and excitement of the 120k duathlon course as you run and bike around the shores of Loch Ness. The event returns in 2010. Caledonian Concepts: Event management service.
www.firstmonster.com
 Taking place on 19 February 2010 in Ras Al Khaimah, this premier road race in the UAE brings you MORE than any other race...Caledonian Concepts: Course management and coordination of the Joint Agency Communication Centre
Previous Events & Projects
Caledonian Concepts: Event management service. www.firstmonster.com/mini-monster
The OutRunner 12K Solo and The Rothie Relay (The Outsider Festival) Caledonian Concepts: event management for the OutRunner 12K Solo and The Rothie Relay. Welcome the World 5K (World Cross Country Championships)
Client: Scottish Athletics
The 36th IAAF World Cross Country Championships took place in Holyrood Park, Edinburgh on 30th March 2008 when the world's greatest cross country runners and thousands of supporters gathered in Scotland's inspiring capital. Supporting activities for the weekend included the Welcome the World 5km mass participation race on the morning of the main event. The event was a great success, despite the rain, and was a fantastic prelude to the World Cross Country Championships. For results please click here Caledonian Concepts: Event management service
The Co-operative jogscotland 5k Challenges Inverness The popular jogScotland 5k Challenges came to Inverness for the first time in July 2008. Caledonian Concepts: Event management service for the Inverness event. Norwich Union City v City 10K (Glasgow)
A great new event, sponsored by Norwich Union, pitting seasoned pros and fun runners in London, Liverpool and Glasgow against the clock and each other in June 2007. The Sutherland Raid
Client: Highland Wildcat
Caledonian Concepts: full event manageent service (2007). www.sutherlandraid.com
Event: Glen Affric Duathlon Caledonian Concepts: PR & marketing campaign (2005-07) to both raise awareness of the event and its sponsor and increase entry numbers year-on-year. Caledonian Concepts: With funding secured from HIE Inverness & East Highland and the Northern Peripheries Project, a corporate identity was created for the series, including logo, marketing material and website which are used to promote the partnership at marathon expos worldwide.
Event/Client: Edinburgh Marathon Ltd  The State Street Caledonian Challenge is Scotland’s largest outdoor fundraising event and corporate training exercise, raising £1m each year for the Scottish Community Foundation. During the Caledonian Challenge, teams of four walk 54 miles non-stop through a 24-hour period along the West Highland Way, offering comprehensive logistical support along the route.Caledonian Concepts: Operations & logistics (2005), Operations Director (2002-2003)
www.caledonianchallenge.com Strathpeffer Feet Fest
Caledonian Concepts: PR & marketing campaign (2005) to position the event alongside Scotland’s major walking festivals and increase economic impact to the area.
http://www.feetfest.co.uk/ Client: HIE Inverness & East Highland
 Our brief was to work with event organisers, agencies and public bodies to bring a series of high-profile sporting events to Ross-shire with the aim of establishing a programme of top-class sporting events in the calendar, bringing significant economic impact to the region. |
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Since its launch in 2002, we have organised the Baxters Loch Ness Marathon & Festival of Running, now the largest participatory sporting event in the north of Scotland attracting a record field of 7500 participants in 2009. 
The running event took place as part of The Outsider Festival in 2007 in the Cairngorm National Park. The Outsider is a celebration of life, of landscape and environment, of outdoor activities and the Highlands. 
The Sutherland Raid offers a new mountain bike experience comprising a combination of team and individual events based around the new world class £0.5 million Highland Wildcat Trails facility at Golspie in the Scottish Highlands.
Sponsored by Fionnar Natural Mineral Water, the Glen Affric Duathlon attracts 150 participants to compete over a 7.5-mile hill run, a 20-mile, off-road mountain bike ride, finishing with a 2-mile run, all within the spectacular setting of the Glen Affric National Nature Reserve in the Highlands.
The Northern Marathons series is a partnership between four marathons – Midnight Sun Marathon, Norway; Reykjavik Marathon, Iceland; Ruska Marathon, Finland and Loch Ness Marathon, Scotland – each offering a unique running experience against a backdrop of unspoiled natural terrain. 
Around 9,000 runners take to the streets of Edinburgh each June in the Edinburgh Marathon & Hairy Haggis Relay. 
Strathpeffer in Ross-shire is the spectacular setting for an exciting new walking festival in 2005 – the Strathpeffer Feet Fest. Organised by the Community Association, Feet Fest features a range of diverse and interesting walks, activities and entertainment celebrating the area’s heritage, wildlife and environment.